5 Easy Ways To Improve Your Parenting Blogs & Rank Better on Google
Whether you’re a sleep consultant, IBCLC, pediatric nutritionist, or speech therapist,— you’re trying to grow. I’m a professional copywriter who helps brands like yours with effective content marketing.
You work hard to build a business that helps moms, dads, and babies. It takes a lot of time to do all the extra business stuff on the side. You want to help families, not get stuck with every little part of running a business.
They say it takes a village to raise a baby, right? Well, your business needs a village too. I see countless errors in blogs and websites. But it’s not your fault. You aren’t a marketing guru, and don’t wanna be. I’m here to help.
Today, I’m giving you 5 doable ways to improve your blogs! Better blogs help people find you and the great education you provide.
Spend Time Coming Up With A Good Headline
What’s over half the battle of getting your content read? Making sure the headline speaks directly to your audience and sparks interest. It shouldn’t be too short or vague because that doesn’t help with Google search results.
Think about when you’re searching for something… You’re asking questions like how, why, when, etc. You’re trying to get specific information on the topic. Your audience wants the same.
If you’re a sleep consultant, get specific about what they can do to help their baby (newborn, 0-3, 6+, etc). You know how stages change and what research says.
You aren’t selling yourself short by providing valuable information through blogs either.
By building trust and authority in your blogs, moms will keep coming back for education, advice, and ultimately — to book with you.
Take advantage of things that make it easier, too, like this free headline tool! It takes a little work but with time you’ll get better at writing captivating blog titles.
2. Increase the Length of Your Blogs To At Least 1,000 words
If I had a nickel for every parenting blog I came across that was 300-500 words, I’d be rich. Clients always ask me the same thing, “You mean it’s not too long? People really want to read that much?”
Yes, they do. Because they’re searching for answers. Precious info or insight that you have. And when you don’t write enough about it? They go somewhere else to look. (aka leave your website. Poof goes your potential client.)
Unless your blogs have some meat to them. Aim for 1,000 words, bare minimum. Honestly, 1,200+ is even better for weekly blogs. (Yes really!) Results come from engaging content and, of course, consistency. When you’re really trying to drive traffic you should be posting weekly., If you can’t swing that, at least shoot for 3 new blogs per month.
For your blog, just follow a classic and simple outline that includes an intro, some main key points, and a conclusion. You know you’ve got a lot of information on whatever parenting topic you’re writing about. Put it out there!
3. Use Your Education & Skills To Give Parents Free Advice
Wait, Lauren, give people stuff for free? Yup. It instantly builds reciprocity and trust. And if you’re going to give away anything free, it should be content. It’s what our world constantly consumes (daily!) — and especially parents and caregivers.
They’re searching for lactation and sleep consultants, allergists, pediatricians, and how to get a picky toddler to eat. Whatever type of brand you run, you want people to find you.
When sharing your expertise on a topic, you’re likely including those magical SEO keywords that
you need to rank on Google, and
the parents you want as clients need to find your company.
When people read your blogs, they begin to know and trust you. When it’s done right — people stay on your site longer (internal links), they find you on Google (SEO and meta descriptions), they’re engaged (good copy), and they choose you for their needs (win-win!).
Make sure every blog has a call to action, meaning tell your audience what to do next. (Like I just did for you. See how easy that is?) More on this in #5.
4. Accept a Shitty First Draft for Your Blog and Move On
This may seem silly to you. You may not like that it’s on my list — but remember, I do this for a living. Think about every single thing you have to do for your business. It’s a lot. Keeping up with blogs will consume your time if you fret about your writing during the first draft. Every writer will tell you: Get the shitty first draft out of the way so you can get to the real writing.
You’re an expert in your field, and the topic you’re writing about might be complicated. Break it down like you would to someone who knows nothing about it. How would you talk to them in person or on a Zoom call? Write like that.
Don’t get hung up on spelling errors or punctuation as you write. Just get those thoughts down — and out of your head! Trust me, you want to focus on your expertise, not this part. And you’ll have plenty of time to edit later.
Pro tip: Outline your blog. (I always do.) While it’s an investment, it saves time in the long run when you’re clear and ready to write a full blog.
5. What’s A Call To Action And How To Use It In Your Blogs
In a nutshell, a call to action (CTA) tells the parents you’re trying to serve what to do next. When you’re writing blogs, you’re likely aiming to attract more people to your website to get more eyes on the services you offer.
For example, in your “How To Survive The First Month Breastfeeding Your New Baby,” you’ll want your reader to book your lactation services. So build your CTA around that. Now, insert your niche, no matter what it is. Food, sleep, behavior, mental health, etc. (When it comes to raising babies, the categories remain endless.)
Your call to action doesn’t need to be salesy either. That’s a common misconception: that working with a copywriter brings on those salesy vibes. Instead, great copywriters show how YOU solve their problem.
Going back to our breastfeeding blog example, a few CTA’s could be:
“Get The Support You Need Feeding Your Baby Here”
“More Breastfeeding Guidance Here”
Now, do these sound salesy to you? I don’t think so. They emphasize to new moms that they can get support — and how. These links would ideally click on your service page on lactation support. (Again, apply to any niche).
It’s one simple line, attached to a link, that connects the parent to your offer. Think of it that way, and make sure to use it in every blog! (See what I did there? CTA.)
Grow Your Brand With Parenting Blogs That Bring You More Traffic
As you can probably tell, there’s a lot to this marketing thing! As a copywriter, I’m trained to create content that ranks (and understand the backend stuff). If you’re starting a new business or just want a strong online presence — this blog should help you understand some important marketing basics to boost your ranking.
If the thought of adding all this work makes you cringe, check out my services with Lauren Whaley Agency’s here for. Content marketing’s an investment that helps grow your business I know how time-consuming blogs are, and that you really just want to support parents and babies in the ways you love.
When you’re looking to grow your brand, you don’t have to do it alone. As a compassionate copywriter (and parent), I’m here to help with my expertise — so you can focus on yours.
Learn More About My Services Here
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P.S. You can have two CTAs too! Lead people where they might want to go. :)
